ExtraLunchMoney (ELM) is a digital marketplace that allows buyers and fans to interact directly with adult content creators who are also performers.
The site focuses on amateur porn and custom fetish clips, though content creators at any stage of their careers can sell there. ELM also provides for the selling of audio and written work.
One interesting aspect of ELM is this little rule: Only people who create and star in the content may sell that content on the site. This means no third-party creators or directors off-screen. According to ELM, the site peddles “Real amateur porn and custom adult content direct from the performers themselves.”
Ben Tao and Eric Lai founded ELM in 2011. The early iteration of the site was also closely associated with Offbeatr. Launched in 2012, Offbeatr was basically Kickstarter for porn. Project creators posted pitches for adult-oriented projects that needed funding or support as a “kick start.” The Offbeatr community then voted on projects. If a project got enough votes, it would open for funding. If a project met its funding goal, then the creator got the seed money.
Offbeatr was a beautiful idea but, sadly, the service terminated in February 2016. Recent discriminatory changes to Patreon’s terms of service made me recall services like Offbeatr and the truly significant need for them in today’s world.
ELM is still around, though in an apparently different iteration than its California original. It offers two main services: Custom Jobs, where sellers post the type of content they can make and work directly with buyers to create what buyers are looking for, and Download Now, where sellers post pre-made photos, videos and other files buyers can purchase and download right away
ELM clarified the 2017 version of the service and spoke about how models can incorporate the income stream into their revenue stream.
YNOT Cam: In a nutshell, what is ELM today?
ExtraLunchMoney: ELM is platform where sellers can market their products and services to potential buyers. Sellers can post content to sell, as well as connect with buyers via the SMS system, where the phone numbers used to text each other are anonymous. The ELM profiles also allow sellers to post links to their websites or other places they sell.
— Extra Lunch Money (@ExtraLunchMoney) April 20, 2015
If Offbeatr was like Kickstarter, it seems ELM might be the Fiverr of amateur clips and custom porn – like, “Will do this gig for $XX.” Is that a fair comparison?
Yes, that’s what it basically is. Sellers send users X photos for X credits or post already-created content, including videos and photos, for instant download and purchase. In addition to the gig aspect, sellers post on their profile links and other promotional material like social media links where they can be discovered by buyers.
Here’s an example of a recent custom request:
Looking for a solo, ~five minute bondage video. The clip can be shot entirely by yourself and should be really quick and easy. It would consist of you talking into the camera and roleplaying for a minute or so, then cut to you bound and gagged to a chair pretending to struggle for a few minutes. This can be two separate clips if you don’t feel comfortable editing a cut. The bondage would be mostly make believe, IE just hide your hands behind the chair. Lots of hammy acting and silliness is encouraged! – Bofo123
How is ELM different from sites like Clips4Sale or iWantClips?
ELM is similar to those platforms, which are all great platforms to sell, as well. ELM allows texting between sellers and buyers and an escrow system for custom jobs to manage potential disputes before they occur.
Differences range from payout percentages, as well as tools and features between all platforms. Also, traffic varies between each platform as well.
— Extra Lunch Money (@ExtraLunchMoney) November 23, 2014
I see an “escrow” function and “escrow sellers” on your site. Is this just an online clips version of escrow in real estate?
To describe it in steps, buyer creates an escrow with the amount they want to work with the seller for. The seller accepts the escrow and delivers a product, marking the escrow delivered. The buyer then reviews product and marks the escrow complete
The funds –- that initial agreed-upon amount — are held safely in escrow until the buyer marks the escrow complete or the escrow is cancelled. In cases of disputes, the admin will step in to review what’s going on.
Who would benefit from using ELM?
ELM is a great platform for beginners or more seasoned sellers in any stage of their career. We have sellers of all experience and anonymity ranges. Some sellers don’t even show their faces, although this may be a hindrance to having a successful and profitable account.
Erika is a sex positive people watcher (and writer). Email her at email@example.com.
Here’s a video about how the escrow system works:
Image © Andrey Andreev