Here’s a bit of technology news that taps into my wishful thinking gene, as well as offers an interesting business idea for someone entrepreneurial out there…
Original Stitch is a custom shirt generator for the conventionally dude form. Based in San Francisco and sewn in Japan, their garments start at $49 and come in over 200 patterns and colors.
The service has a unique 3D “fitting room” that shows the shirt you’re making as it’s being designed (or, “built” as they say) and then – take note of this because something is coming here — a fitting expert contacts you for your measurements. A custom shirt arrives to your door a few weeks later.
Original Stitch has no inventory, no warehouse and no retail spaces. Every shirt is made on demand so they, presumably, can pass the savings on to customers.
This all sounds very 2018 to me. Like, who even goes to physical stores to buy stuff anymore? Sheesh!
You’d think it couldn’t get any more contemporary than that, but you’d be wrong. Now it seems that Original Stitch has taken things up a notch, officially launching their “Bodygram” service. The Bodygram can scan a person’s form based on front and side photos and will create custom shirts from those measurements. No need for some antiquated “fitting expert” to be calling on the phone – it’s like it’s 2019 or something!
“Bodygram gives you full body measurements as accurate as taken by professional tailors from just two photos on your phone. Simply take a front photo and a side photo and upload to our cloud and you will receive a push notification within minutes when your Bodygram sizing report is ready,” Original Stitch’s CEO Jin Koh said, as reported by TechCrunch.
“Bodygram is capable of producing sizing result within 99 percent accuracy compared to professional human tailors,” Koh added.
According to TechCrunch, this is a clever solution to the biggest problem in custom clothing: fit. Further, the technology doesn’t require people to get into a Spandex onesie like most other fitting systems do. This process will also, presumably, help reduce returns.
Why should you care?
Aside from the bleeding heart in me getting anxious about yet another industry slipping by the wayside — Now tailors?! Who’s next? — Bodygram and/or Bodygram-type technology could be excellent for fitting custom clothes for cam models.
Custom lingerie? (Don’t act like one side of your body isn’t shaped slightly differently from the other.)
Custom latex and fetish wear made simpler?
Technology such as this can be really beneficial for models’ needs, as well as seemingly being relatively private and safe. Now, if only there was someone using this technology for these purposes…
TechCrunch added that Bodygram “also can be used to measure your body over time in order to collect health and weight data as well as help other manufacturers produce products that fit you perfectly… The company will be licensing the technology to other providers that will be able to create custom fits based on just a few side and front photos.”
The Original Stitch Bodygram app will launch this later summer on Android and iOS.
Erika Chan is a sex positive people watcher (and writer). Email her at firstname.lastname@example.org.