Snapchat has become a lucrative earning tool for many cam models and content creators — and there are a lot of different strategies and ways you can use the platform to these ends.
To help gain more followers and convert them into paying members of your own paid snapchat group, many performers participate in takeovers. Takeovers are where you are a guest on another person’s Snapchat, usually for 24 hours, promoting your own Snapchat and products. Or, you open your own Snapchat for another model or person to server as guest and update your story with their personality and content.
Either strategy (you takeover another’s account or you allow your account to be taken over) can help you:
Gain new followers
Diversify your audience
Show your brand’s personal side
Promote news, products or events
And, not to put too fine a point on it, but: make that money!
Interactivity. New eyes on your account, or your content in front of a new audience. Something new to change up your promo work in general. It sounds like a win-win for all involved!
*But* (There’s always a “but” to consider.)
I have done a few takeovers myself and found that I am just not consciously active enough on Snapchat to make it worthwhile — but that’s just me. For many models, Snapchat is a place to thrive and takeovers work great. Unfortunately though, there are some that participate in takeovers with malicious intentions, the end result becomes a nightmare for the model who opened up their account and woke up to it being banned, deactivated… or gone.
Snapchat Takeover Catastrophes (and how to avoid them)
These sorts of unfortunate scenarios have happened to several models, some of who have taken to Twitter to call out the individuals who are (allegedly) responsible for at least three Snapchat accounts being disabled. The allegations claim that the taking over model goes in and adds everyone from the taken over account’s friends list. Then, the taking over model deactivates or reports the takeover account as violating the app’s terms of service.
Though there are plenty of things we could speculate about regarding the specific instances incoming this post, that ultimately won’t help anyone. What will help though is enhanced awareness about this possibility. How can you avoid this, while still allowing for lucrative and multi-faceted business opportunities on Snapchat?
With this in mind, here are some tips on how you can participate in takeovers responsibility.
1. Set the takeover terms in writing, with clear and concise guidelines as to what is expected and what is not permitted during the takeover period.
2. Create a document (something to put in an email) explaining your terms and expectations. Also, provide ideas, tips and information that may help the takeover-er be a better participant.
3. Have a clear and definitely set start and stop time.
4. Be selective of who you choose to give access. This includes doing your background research and due diligence. Watch their stories and make sure that the subject matter of their content aligns with yours — and make sure how they conduct themselves on their own account meshes with how you’d like your account to be represented.
5. Change your account’s password at the end of the takeover and each time you give access.
6. Change your account’s password at the end of the takeover and each time you give access. (Yes, I meant to write this point twice. That’s how important it is!)
7. Promote the takeover to your fans.
8. Give the influencer creative control. The whole purpose of a takeover is for their personality to diversify your story, so let them run with it.
It can be scary giving up access to your Snapchat to a stranger, but it can also help you. Think carefully about what you hope to accomplish with your takeover before engaging in one, do your due diligence and trust yourself to maximize the opportunity once if all comes together.
when your Lip gloss is poppin & your make up is on point pic.twitter.com/IpNNmUJ5Ck
— ?QueenofBBW.com?? #QUEENOFBBW #PLATINUMPUZZY (@PlatinumPuzzy1) October 9, 2019
Kari “Platinum Puzzy” Anthony is an events trailblazer in the adult industry community. She created and organized BBWFANFEST, the first BBW niche trade and awards show recognizing plus size performers, and BBWCAMHOUSE — the first live 24-hour voyeur house filled with curvy adult stars, cam performers, dancers and more. Email her at firstname.lastname@example.org.
Background header image by Tim Savage via Pexels.