Last week I talked about checking in with how you ran your social media in 2023, taking stock, and working to improve any shortcomings you had so you can take your marketing to the next level in 2024. This week I’m going to cover some social media trends that experts predict are going to be hot for the year. That way you can start thinking about new ways to approach the sites.
Like anything else, they’re predictions, and not fact, but it’s good to be in the know so you can be on top of your game – you want to come off as fresh instead of looking like an old-timer who just got their first Facebook page and can’t figure out how to upload pics.
Below are three of the top social media trends that can get you thinking.
All the experts that I researched talked about Artificial Intelligence and how it will be important to 2024 social media.
As reported on by Econsultancy, Tamara Littleton of The Social Element stated:
“I think we’ll see more and more content being generated with AI, which is proving really popular with audiences. We saw how Maybelline went viral and other mainstream brands like North Face and L’Oreal are jumping in. It brings a level of creativity that’s not been tapped into yet and opens up so many possibilities to be more playful for brands…”
Message: if you you’re still hoping Artificial Intelligence will go away it’s time to step into the reality that is virtual reality and embrace it. In addition, all platforms are finding ways to offer AI tools to creators. Mari Smith a Facebook marketing expert shared that “Meta will roll out significant AI-powered updates throughout 2024.”
Next up, Strike Social discussed ten trends – front and center was video content dominance.
“Short-form videos stand out as the most captivating content on social media, according to 66% of consumers. Furthermore, these videos are 48% more likely to be viewed compared to content on other platforms. These engaging videos are perfect for capturing the attention of an audience and offering more information in a short time.”
Lastly, I took a look at Later which was in direct contrast to Strike Social – they felt that longer content would be the clincher for the year vs. short-form videos.
“In order to stand out, we predict creators and brands will get more creative with longer and more original content. Whether it’s adding commentary to a pop culture moment or a day-in-the-life vlog, video content is already shifting beyond the typical 15 or 30-second length.”
This is just a taste of the conversation out there, but you can see how keeping in touch with new trends can help you think about how to craft your content for maximum impact in 2024.
Alyssa Collins hails from Minnesota, where snowy days were the perfect excuse to stay warm inside and write. Over the years, she turned that joy into a career and has authored numerous articles for various publications (under pen names). Email Alyssa via firstname.lastname@example.org.