Making 2024 a Successful Social Media Year

Have you taken time to assess your 2023 promotional efforts on social media?

If you haven’t, go for it so you can improve your posting, content, and success rate in 2024.

Ask yourself the following questions about your relationship with the social media sites you were active on last year:

• Was my content interesting?
• Did I post enough and consistently?
• Did I use tags that worked?
• Was I on enough sites?
• Did I engage with viewers in an authentic way?

Once you get the answers, you’ll know what you have to improve on so you can change the habits that aren’t working for you and replace them with the ones that do.

Below are some tips to common problems:

If your content was lackluster, perhaps you didn’t put a lot of effort into it as it was always a last minute.

You can remedy that situation by scheduling time for creating top notch posts. That means putting it in your calendar, committing to actual content creation for your social media, and sticking to it.

Perhaps you found yourself unable to come up with consistently great concepts.

Suggestions for solving that issue include finding partners to work with, running contests or giveaways which are always crowd pleasers, investing in photography to have great pics, and getting a holiday calendar that you can create content around.

If you did not post enough or consistently the way to fix this is by once again scheduling your time to do it.

Pick at least one day a week for an hour or so that will be your social media day. This way it can’t be forgotten and has the added benefit of happening on the same day and time, so people know when to expect your content. Don’t get discouraged if you don’t see results right away. Your followers will grow by being consistent, but it won’t be overnight. Instead think of the big picture – where you plan to be at the end of the year and see how far you’ve come.

If you create great content but seem to have only a few looking at it, perhaps you haven’t been concentrating on tags.

The definition of insanity is doing the same thing over and over and expecting different results. Try new tags, give them a few weeks to see if they work, and if not, change it up again until you find ones that do work. You can also try engaging new people by liking their posts and commenting – this reciprocal action can draw viewers to your profile to become followers.

If you’re only on Twitter because you feel you’ve been too busy to do more, this year, try to add just one more platform. Caveat, it’s better to do one site well than a bunch poorly, but if you can juggle more than one you will have better results.

If you found yourself taking shortcuts by responding to social media comments and DMs with generic emojis challenge yourself to have real authentic responses and watch your loyalty and viewership grow.

Make 2024 your best social media year yet!

Main photo credit: iStock.com/oatawa
Second photo credit: iStock.com/Uropong 

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Alyssa Collins hails from Minnesota, where snowy days were the perfect excuse to stay warm inside and write. Over the years, she turned that joy into a career and has authored numerous articles for various publications (under pen names). Email Alyssa via alyssa@ynot.com.