Using social media is one of the easiest ways to gain a diverse fanbase who sticks around.
We reached out to some savvy social media experts — Ember Snow, Tawney Darling and Sammy Shayne — and found out how they use social media (and a few other smart tactics) to increase their fanbase.
Build a “non-nude” relationship
Tawney Darling started her career as a cam model and built her social media following from her loyal fanbase. For example, a few years after Darling started camming, she gained an audience of over 250k social media followers. After growing her audience, Darling started a YouTube channel for toy reviews.
“At that point, I found it easy to put the link on my bio and give them [her fans] a different side of me,” she said. “It seems like a lot of the viewers are really interested in what else you do in your world, so being able to have a non-nude platform and bring them over was not only fun for my viewers, but incredibly positive for me.”
Darling adds that the fan following she’s “brought over” has helped her get jobs, new fans and explore other venues that would not have been available if she didn’t have the numbers, or the practice speaking in front of a group and on camera.
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Fetish work works
Sammy Shayne says that building a social media following on platforms such as YouTube and Instagram can help models find customers who have the same interests you do. “[And they] may have never found you through your site,” Shayne added.
Shayne also said that models can attract like-minded people by showcasing their personality and the things they love on social media.
“As an example, if you have a fetish — say, feet — you can make an Instagram account showcasing your feet, using feet-specific hashtags and it won’t take long before all the foot lovers show up,” Shayne explained.
She added, “Then, when you are going online to broadcast, you can mention this to the followers you’ve gained on social media, and let them know that today you will be doing a foot-specific show, and voila, you’ve got new niche cam customers!”
Shayne also suggests that models use a combination of several sites to drive customers to cam work. “Take sex toy reviews as an example,” she said.
“If you post a review of a new dildo that you have received on YouTube, that’s going to reach a wide audience. Some of the people watching the review will become curious if there is anywhere online they can find you using the toy. This is where I will often post a video on Pornhub, showing me using the toy for the very first time.”
Shayne added that on Pornhub, models can link to cam sites. So, with very little research, Shayne’s customers can search her Pornhub profile and find where she uses the toy on a regular basis — “aka, my cam site,” she added.
Go big if you can
Ember Snow has worked for many large companies, including Hustler, Evil Angel, Digital Playground and Brazzers. Snow said that working for these industry heavyweights has helped expose her to a much wider audience.
“Guys see my work, and they get curious about me,” Snow said. “They check my Twitter or Google me and eventually find out they can meet and talk to me live on Streamate. The more work I get with bigger companies, the bigger my audience becomes.”
Use your clips to your advantage, consider adding a partner
Snow added that Twitter is a much needed bridge between her porn work and cam shows.
“As I mentioned before, after watching my scenes, guys will Google me or search Twitter,” she said. “Once they find me, my pinned tweet tells them that they can meet me live on Streamate.”
Snow also said that models can gain a lot of followers by doing adult films.
“Even if it’s just girl/girl work, or if you have a boyfriend/husband who wants to do it with you, do it,” she said. “It will expand your audience in ways you can not imagine and on top of that, you make extra money doing it as well. Imagine, getting paid to promote yourself [for] about the same money or even more than you would make camming.”
Snow added that if you’re a model in need of advice, just reach out.
“If you want more advice on how to navigate your way into the industry and quadruple your profit, just message me on Twitter and I’ll help you,” she offered.
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