By Gem Stoned
If you’re like most content creators online, you probably wonder how some people manage to maintain a presence on multiple platforms like a pro without getting burnt out. Some people make it look so easy…
And though some people may have help, the answer usually is more along the lines of this: The people who make it look easy have a strict and strategic routine that includes a lot of pre-planning and scheduling, all in addition to their initial content planning.
This planning and scheduling regimen likely utilizes scheduling tools that help to automate the distribution process, freeing up time to focus on engagement and content creation. Although coming up with a process may be more work up front, it frees up time for you and alleviates the stress that comes with taking things day by day.
So what exactly are these content scheduling tools, and how exactly does this process work? Let’s break it down into four repeatable steps and take a look at how to maintain multiple platforms like a pro.
Step 1: Pre-Planning
To some it might seem overboard, but pre-planning is the most important step here and what sets you up for success. It’s a bit of a process and involves taking a day to look ahead for a predetermined amount of time. Once you’ve determined how far ahead to plan for, it’s time to brainstorm and research all of your content, including your marketing and promotional materials, for that time period.
After brainstorming and researching, you’ll want to outline a schedule for when all of your content will be filmed, edited and released. Be sure to include all details about what platform it will be released on, at what time and on what day.
This is your Production Outline and helps you set deadlines for when content needs to be completed. It also allows you to visualize what your platforms will look like ahead of time.
Step 2: Content Planning
Didn’t we just get done planning? Yes, we did — but now we are going to look at the ideas we brainstormed while outlining and create a detailed plan on how we are going to create that content and what we are going to use to promote it once it is ready for distribution.
This planning process involves research that starts with looking back at your statistics from past content, as well as similar content on the platforms you are planning to distribute it on. This allows us to ensure that the content we are producing is what our audience is looking for and will convert well.
After doing your research, create storyboards for your films and outlines for your promotional material detailing how you will create the content and how it will be edited. We will also make note of any effects or costumes that will be used, as well as hair and makeup, if there will be a script or not, lighting, camera angles, audio components, visual components, etc.
The more detailed and precise you can be in this step, the happier you will be with the quality of content produced in the next step.
Step 3: Content Creation
Okay, so now that we know exactly what we are going to create, how we are going to create it and how we are going to promote it, we can create our content!
Content creation days will be scheduled in your production outline created in Step 1. Oftentimes but not always, they include filming and then editing the bulk of all planned content. This will vary depending on what works best for your creative process in terms of filming and editing that follows your production outline.
Some people like to have one day for filming and a separate one for editing, while others prefer to break their days down into projects to be filmed and edited in the same day. Either of these methods work as long as you follow your outline.
What works best for you is going to boil down to how much content you have planned, what your deadlines are and how your personal creative process works best.
Step 4: Content Scheduling
Now that we have all of our content and its marketing material prepared, we can sit down and schedule it for distribution. There are several different ways to schedule content for distribution including free and paid using content scheduling and distribution tools like Modetize and Recurpost.
There are a plethora of options when it comes to content scheduling and managing tools — these are just the two that I use as they cover all my needs with the least amount of platforms needed to get the job done. There is, unfortunately, no all-in-one content managing tool that distributes content to adult platforms, social media and your WordPress blog.
Modetize is currently the only platform that distributes your adult content for you. Its plans start at $20 per month, and it can currently distribute your content to sixteen different adult platforms for you with pricing, keywords, thumbnails and description. Recurpost has a forever free plan that allows you to schedule posts to all main social media platforms as well as RSS feeds.
The way this last step is done is that the content you prepared now gets scheduled using your chosen scheduling tools following your production outline from Step 1. Your content is scheduled with its descriptions, pricing and thumbnails. After that, your marketing content is then scheduled for your different social media platforms via your chosen social media management tool be it Recurpost, Hootsuite, Buffer or whatever you choose.
That’s it! You’ve set up your content management machine. Now you have time to focus on engaging with fans and mutuals, creating content and relaxing. Know that you have your outlines you can repeat this process on a weekly, bi-weekly or monthly basis depending on what works best for you and your business model.
This four step process is very helpful in creating an efficient content creation and distribution system that allows more time for engagement on your platforms. It seems like a lot of extra work and it can take time getting adjusted, but the results it yields is worth it and after using the process for the first time it’s easy to copy/paste each step and just change the content for your next week’s/month’s releases.
My life is a lot less stressful after implementing this content management strategy and other time management tips for work. My days are now scheduled out with all my work, personal, self care and mom tasks. With my schedules and outlines, I’m now able to have a better idea of what my storefronts look like and have more time for whatever it is I’m currently working on — or, for things I need to keep from burning out… like a bubblebath with a blunt and facemask for self care at the end of my day!
— Gem Thinks Black Lives Matter Stoned ✊🏼✊🏽✊🏿 (@Gem_Stoned) July 27, 2020
Header image via Pexels here.