By Kiara Bauer
Let’s talk about niches!
It is my opinion that everyone is exceptional at something and that everyone has a specific, ideal experience in mind when contacting a professional sex worker. Once those two facts align, clients have a much better chance of finding you, enjoying your service and becoming a lucrative repeat client. And once that happens, it’s like a snowball effect.
Good sessions from repeat clients mean good reviews, which means the next person who comes along and finds your profile will be that much more likely to contact you for a session — hopefully a good session so that they also write you a positive review… You can see the pattern here. Within this context, there is something to be said about niches.
So, what is a niche? Google defines niche for us quite nicely:
Niche (adjective): denoting or relating to products, services or interests that appeal to a small, specialized section of the population
In our case, our “services” would be sex work. But why would you want to *just* appeal to a small section of the population?
First and foremost are branding and marketing. Even if you’re working for a company and you don’t actually have to advertise yourself, the specific services you excel at can be used by your employer to create a unique brand for you. They (or, you) can then use that uniqueness to market services in more targeted and profitable ways.
Getting yourself in front of the right eyes is the only way to find clients. I could discuss marketing and advertising for hours, and I don’t even feel like I have a great handle on it. What I do understand though is that using your niche(s) to do targeted advertising is the best way to ensure that you get the most — and the most lucrative — clients possible.
For example, my favorite niche and the one that I excel most at is blackmail fetish. Currently, because of my targeted marketing and advertising, if you search Google for “blackmail fetish,” my websites come up as number two and number four overall — out of “About 1,050,000 results.”
I’ll let you in on a small secret: I haven’t even done any paid advertising for the website that is #2 overall!
What this means is that anyone who wants blackmail fetish and goes to Google, the number one search engine BY FAR, is guaranteed to at least see my name. They also have a very good chance of clicking the link to my websites, seeing how well versed I am in the subject and contacting me for a session. And since blackmail fetish is one of my main niches, I am certainly going to give him a great session, for which he will hopefully write a great review.
For comparison, I searched “phone sex” on Google as well.
First off, look at how many more websites google found! “About 60,900,000” this time. If you attribute the same level of advertising and marketing skill implemented across all of those websites, I am only 1/1,050,000 websites that someone could find for blackmail fetish, whereas I am 1/60,900,000 websites that potential clients could stumble upon for phone sex.
Simple math says that’s 58 times more websites for phone sex than for my niche, which means I’m 58 times MORE likely to be found for my niche rather than for simple “phone sex.”
But there’s more to it than just the numbers.
Notice how searching blackmail fetish brought up results that were actually ranked by Google as the top websites, whereas the phone sex search brought up four ads before you even see the first website? And that website isn’t even a phone sex website! The competition to market yourself for the term “phone sex” is so steep that companies have spent money on ads so that they will appear in the search before anyone else even has a chance to be ranked naturally by Google.
Besides branding and marketing, when you choose a niche to help brand yourself and your services, you are also showing that you have put time and effort into your trade. You have taken an extra step to research and study a new, unique skill that you can offer to your clients. Which would you prefer your clients see: generic phone sex worker, or phone sex worker with a specialty? Having a niche that you excel at gives you another means of getting ahead in this competitive business by showing your potential customers that you are well-versed in your trade.
Whether you’re just starting out or looking for new ways to find clients, deciding on a niche can be very lucrative! Next week, I’ll explain some of the easier ways of finding and focusing on the right niche for you.
Kiara Bauer is a professional dominatrix from Ann Arbor, MI. She has enjoyed being a sex worker since 2005 and loves sharing her knowledge and support with sex workers around the globe. Find her on Twitter at @DominaKiara and check out her interview with YNOT Cam right here.