AmateurPorn Rebrands as APClips.com

AmateurPorn.com has rebranded and moved to a new domain, APClips.com. This transition took place the afternoon of September 2, 2019.

APClips (AP) is a clip-selling site similar to Clips4Sale and ManyVids, first gaining traction about four years ago. Part of AP’s appeal — in addition to its adorable caticorn mascot — is that AP pays out 75 percent of everything creators earn on videos, photo sets, bundles, contest votes, tips and BTO (built-to-order/custom) videos.

They use a token system in which members purchase token packages, with one token equivalent to $1 USD. The minimum payout threshold is $100 (after the 25 percent cut). AP offers four payout methods: PayPal (Editor’s note: How in the world can they offer PayPal?!! We must investigate further…), paper check, direct deposit (US only) and wire transfers ($30 fee for US creators, $35 fee for international creators). See AP’s FAQ page for more information.

#amateurporn is super cool because we have a 75% payout and a caticorn as a mascot PLUS it’s horn is a dildo. pic.twitter.com/Tf4KKtOW3R

— AmateurPorn.com (@AmtrPorn) January 5, 2018

Before deciding to transition to the new domain, AP had asked members and models for their input and had the courtesy to inform the community a week in advance of implementing the change.

Click here for AP’s full announcement, dated August 27 2019. Here are the highlighted notes that AP creators should keep in mind:

• All login credentials are the same. You don’t need to worry about changing your password.
• All existing AmateurPorn links redirect to their corresponding APClips destinations. This includes both AmateurPorn and AmtrPrn links. If you have AmtrPrn.com/ModelName on banners, infographics, ads, other profiles or as a watermark on your content, clicking or typing the old URL will simply redirect to the new APClips URL. AP clarified on Twitter that both AP domains will work. Everything is now directed to the APClips domain.
• Auto-tweets work the same, with no need for you to re-authorize the app or change anything.
• All of your content, sales and customer data are intact. Nothing was lost.

On Twitter threads, the transition seems to be (mostly) embraced by AP creators.

Specifically calling out the word “porn,” Lua Saturni wrote on Twitter that: “This is in my opinion a really good move. The name [AmateurPorn] gets flagged as spam just because of one word in y’alls name even though it’s not and it’s unfortunate. Thanks for always improving and listening to us.”

This is in my opinion a really good move. The name gets flagged as spam just because of one word in y'alls name even though it's not and it's unfortunate. Thanks for always improving and listening to us ♡

— Lua Saturni ?⚔ (@LuaSaturnii) August 27, 2019

Celeste Luna wrote on Twitter that: “I’m pretty excited about this change! Easier to type, more discrete, and it will probably help come up in searches easier! Heck yeah!”

I’m pretty excited about this change! Easier to type, more discrete, and it will probably help come up in searches easier! Heck yeah!

— ?Celeste Luna?Vegas Sept 17-24 (@CelesteLunaXO) August 27, 2019

Basically, the company copied everything from AmateurPorn and moved it to APClips. But why? AP outlined a few reasons for this change.

APClips is a more neutral, inclusive and inconspicuous name than AmateurPorn. As AP grew, the terms “amateur” and “porn” were no longer accurate descriptions of the entire community. Many adult content creators avoid these labels to describe themselves and their content. Some models who mostly or only do non-nude and/or fetish clips might not like the term “porn,” since it has a common connotation of explicit sexuality and nudity. Others might not like the term “amateur.” Many creators have been at it for a long time and don’t feel like they fit in the amateur category.

As of mid-day September 2, AP’s About page boasted: “Real Amateur Videos! This isn’t a line-up of pre-approved models, starring in professional videos to look amateur. These are real amateurs, uploading their own homemade videos, and selling direct to you!” Nice, but there are several creators on the site who do or have shot professional and/or mainstream porn, or focus on fetish clips that fit neither of these labels. This deviates from the idea of “amateur porn” — and thus, this About statement — in general.

Screengrab 1 below taken by YNOT mid-day on September 2, 2019. As of that afternoon, after the change to APClips was made, this description is word-for-word still the same, with the exception of the reference to “the NEW AmateurPorn.com” at the end. (See Screengrab 2, taken later that same day by the author.)

Screengrab 1:

Screengrab 2:

Rebranding to APClips distances the site from a focus on sexual content produced by “real amateurs” to a more inclusive platform consisting of non-nude, erotic, fetish, softcore and glamour content. Certainly, some producers who create these types of content do consider their work pornographic — after all, people are masturbating to it — however, this re-focus seems to be a more effective “long game” approach.

There are a couple other strategic reasons for the re-brand. AP contended that “APClips” is “more brand-able,” especially for international creators. Plus, Googling “amateur porn,” yields hundreds of millions of results. When I searched it on August 27th, AmateurPorn.com didn’t show up until the 5th page, following many popular tube and piracy-based sites.

Furthermore — and, like it or not, this is a biggie in today’s world — a name like “amateur porn” may have also alienated the site from third party services used to advertise, communicate and process payments. AP said: “the term ‘Porn’ was not very well-received by services like Gmail when it came to delivering AP email notifications to creators and customers.”

Does this sound familiar to you? I personally have been filtered into spam when I send a business email that uses the word “porn” too many times. “[The word ‘porn’] was looked at less than favorably by Twitter and IG, with their shadow-banning nonsense,” AP continued.

Even the automated email AP sent out to notify us of the domain change was flagged by my spam filters. take a look:

Screengrab by the author.

Hopefully, this transition will make APClips more visible in emails, social media and search engines. Running your business on APClips gives you more freedom in presenting your brand, away from the expectation of producing amateur porn.

Follow APClips on Twitter at @ap_clips. Contact AP support at support@apclips.com for further inquiries.

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Alsanna James is a student, advocate, spoonie, writer, gamer and adult content creator. Half silent oracle, half professional sexpot, you can email her at alsanna@ynotcam.com and find her on Twitter at @AlsannaJames.